My little girl……..

A man was suffering a persistent problem with his house. The floor squeaked. No matter what he tried, nothing worked. Finally, he called a carpenter who friends said was a true craftsman.

The craftsman walked into the room and heard the squeak. He set down his toolbox, pulled out a hammer and nail, and pounded the nail into the floor with three blows.

The squeak was gone forever. The carpenter pulled out an invoice slip, on which he wrote a total of $45. Above the total were two line items:

Hammering – $2
Knowing where to hammer – $43

When you hire a professional DJ for your event, you’re not just paying for access to their equipment and music library – you’re also paying for their ability to turn one night of dancing into a lifetime of memories.

When I first started DJ’ing many years ago, I had a big banner that advertised the name of my DJ service. I did a lot of school dances back then, and proudly displayed the banner at every dance. Later on, I was scheduled to DJ the wedding reception of a friend of mine. When I was discussing things with her beforehand, she requested that I not display the banner. “But how will potential clients know who I am?” is the thought that ran through my mind. But, I also believe that my customers are always right, especially the ones who are brides :-) . I didn’t display the banner, and haven’t displayed that banner since then.

That wasn’t my last sign though. A few years later I had a small sign made (1′ x 2′) that again advertised my name. I used it at weddings and never had any complaints. But, part of me felt like this was wrong. I get paid to entertain a room full of guests, not to spend the night trying to book more gigs through advertising. Afterall, if someone is interested, they will probably ask me for a business card anyway. So, I ditched signs altogether and am confident I made the right decision.

But, I’m still curious, so……..I made a poll. If you care to, please cast your opinio